A good web design should be simple, clean, and functional. It should not be cluttered with too much information or complicated navigational options. Your site visitors will thank you for it!
Here are some tips for designing a great website that will help you succeed.
Make sure your site has an easily identifiable header section. You can use this as a way to quickly identify what the page is about. This includes the title of the page, along with any sub-headings (if applicable). Make sure your headers are large enough to make them clearly visible on any size monitor. The header area should also include your contact info so that users have somewhere to go if they need more information about your business.
Use a navigation bar to allow visitors to quickly find pages on your site without clicking through multiple pages. Make sure all links are clearly marked so visitors know where to click. If your site uses drop down menus then make sure they are large enough to be seen by visitors.
Make sure text is readable and clear at all times. Avoid using small fonts. Ensure paragraphs are kept short and don't go over two lines. Also, avoid using colors that are difficult to read. Use only bright, bold colors.
Include search bars on every page of your site. Include a "Search" button in the header section. Make sure you have a "Contact Us" option available on each page of your website.
If you have several pages on your site that relate to one topic, make sure they are grouped together in logical sections. For example, if you have a page about your products, make sure there is another page related to your services. This allows visitors to see everything they need to know about your company without having to scroll through your entire site.
Your home page should provide your visitors with a quick overview of your organization. This will help visitors decide whether or not they want to continue reading. Keep it brief and to the point. Be sure to include prominent call to action buttons such as "Contact Us," "Shop Now," "Get a Free Quote," etc. Try to keep these buttons in the same location on every page of your site.
Your site's layout should be consistent throughout. This means that the same style should be used on all pages. Don't use different styles on individual pages unless necessary.
For example, your "About Us" page may use a light blue background, while your "Services" page should use a teal color. If you do choose to use a different color scheme, be sure to change both the background color and any other elements that are being changed. For example, change the font color, size, and typeface.
Make sure the most important information is displayed first. This will give visitors confidence in your product. If you have a lot of information, try to place it above the fold - meaning the top part of the screen before scrolling down to view more information. Try to keep everything above the fold as concise as possible.
It is best to keep your site content short and to the point. Visitors like to get their information quickly. Longer articles tend to bore readers and can cause them to lose interest.
Don't overload websites with too many images. A picture says a thousand words, but you don't want to overwhelm your reader with dozens of photos. Only add pictures that are relevant to your subject matter.
Keep your home page clean and uncluttered. Do not fill it up with unnecessary ads, banners, or pop ups. Make sure your visitor can navigate around your page easily. If you feel compelled to display a banner ad, try to position it in such a way that it isn't distracting from the main article.
If you use social media sites, make sure to post your website link on them. Not only will your Facebook fans see your latest posts, but they will also be able to visit your website directly.
Ensure that your site is easy to navigate. Create links to the various page sections on your site using descriptive titles. Provide visitors with a quick guide to getting started with your site. Give them an idea of how long it might take for them to complete a certain task.
Finally, ensure your site is mobile friendly. Mobile users account for roughly half of all online traffic. To accommodate them, create a site that is optimized for viewing on smartphones and tablets.
You now have a better understanding of what makes a successful website. It is time to start planning. Whether you're looking to create a new website for yourself or for your business, follow these steps to ensure success. Good luck!